The Beginning of all Brand Strategy & Activity

 

 


STEP-1

We analyse the requirements of the client primarily based on the literature, insight & research documents provided by them. We will also collaborate our resident category knowledge for the broader understanding to help us make a Creative Inspiration Brief (an internal briefing format).

 


STEP-2

This stage involves beginning of

  • Exploratory creative work
  • Investigating & a study of the brands competitors
  • Developing a wide range of design ideas

After which we will have an internal team brainstorming & sequential recycling of the shortlisted concepts.

 


STEP-3

Brandmark team will conduct a situation analysis and a creative briefing session internally to arrive at the best expression of practical & functional design concepts.

Designers convert their virtual ideas into reality

These concepts will be revived internally before developing them into a 3 dimensional design presentation.

Brandmark Solutions will present these designs during the 1st cut design presentation.

 


STEP-4

Post the clients feedback, Brandmark will revert with the short-listed design options for further enhancements/ improvisation & present the refined design for finalization.

 


STEP-5

Brandmark team will seek a final approval of the chosen design after fine tuning on the basis of client review before proceeding to the prototyping phase.

Post finalization we will test the approved design for functionality & feasibility by executing a working prototype of the design at our in-house fabrication facilities.

 


STEP-6

With our in-house fabrication facilities we would meet your required timelines & provide you with cost effective design solutions.

Putting our vast expertise into giving life to the designs through our knowledge of fabrication with the desired materials.

 


STEP-7

Our expert handling of turnkey projects from design to fabrication & arranging for logistics to the final implementation at the stores gives us an edge above our contemporaries.

Also our experience of working on projects to be executed on a pan India level helps us in adapting & implementing in the shortest turnaround timelines.