Services Brandmark offers under its Digital Marketing.
Search Engine Optimization (SEO)
When it comes to our offerings in Digital Marketing, SEO is our main lead or so to say the Hero of our offering. Simply because it has a trickle-down effect on all your online marketing strategies. SEO is imperative to ensure your website comes up on online searches. If you don’t have an effective SEO, prospective clients / customers may miss your Digital Marketing efforts completely.
Search engines have the prowess to select which websites appear to people who are browsing online. Search engines rely on complex algorithms that consider multiple criteria to ascertain if your website is what the web searcher is looking for.
Simply put, SEO means optimizing your online content so that’s it’s easily identified and discovered by these search engines. For example, if you are into advertising services, you want the search engines to display your website first when someone searches for “advertising” in his/her browser.
Obviously, there will be millions of websites which would have the term “advertising” linked with them, this is where we come into play, to help you, your brand/services to stand out in this competitive arena.
Our experts are up to date with all the latest criteria that will put your website in front of the right customers. They know how to optimize all your content with related keywords, backlinks, internal links, and local optimization tactics. Here you can find out the best SEO agencies in Los Angeles.
Search Engine Marketing (SEM)
While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s closely related to pay-per-click advertising.
With SEM, you choose keywords associated with your products and services and them craft advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online.
To get your ads placed in these prime spots you need to bid on your chosen keywords. Every time someone enters a search query the search engine decides which ads to show them. They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad.
With Google Ads, you pay for your bid each time Google displays your ad. In pay per click advertising, you only pay when someone clicks on your ad.
You can set a maximum amount per campaign or per keyword.
It’s easy to see that you’ll need expert help figuring out how to choose keywords, how to create quality ads, and how much to bid. Getting on board with a digital marketing agency is the best way to ensure success with SEM.
A well-planned SEM campaign can net rewards in a few days.
Website Strategy
Your website is your business’s online shop window. As such, it’s the most important part of your online marketing efforts. There are so many things about your website that can damage your SEO and credibility online.
H1 tags, images, load speed, and functional links are just a few of the things that add value to your site. A good digital agency will go through your website carefully and ensure that every aspect of it is working to your benefit. Key Medium recently increased a client’s website traffic by 28% simply by improving their website.
One of the most important aims of any website is to enhance sales. A digital marketing agency can help ensure that customers are seamlessly guided toward buying your goods and services.
Social Media Marketing Services
To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims.
There are about 3 billion social media users worldwide, that’s a huge audience for your goods and services. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience.
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A social media marketing agency will help you create suitable content that appeals to the demographic you want to target. They’ll also help you set up targeting Facebook ads to present your company to a specific demographic
They’ll also do an in-depth analysis of your current social media standing, devise compelling social media campaigns to attract sales, and monitor social media comments about your business. You can discover the best social media agencies in London and many other cities on Digital Agency Network.
Re-Targeting
Everyone believes in second chances, re-targeting gives you that second chance with customers have browsed through your website and left without buying your product / service.
How it works – we place a code on your website that transmits a cookie onto the customer’s computers who have visited your website. Post that, every time your customer browses through the internet, the cookie in-turn prompts the retargeting provider to strategically display your ads.
This helps build top-of-the-mind recall in your prospective customer’s mind, and they are more likely to revisit your website once they have made their decision to buy your product.
Content Generation and Optimization
Content marketing deploys the art of storytelling to increase your Brand’s awareness. Its objective is to build relationship with potential customers, establishing your brand as a partner in fulfilling their needs. It’s a subtle way of winning customers without direct advertising.
The main purpose of content marketing is to provide value to clients while discretely pushing your product/service as an answer to their queries.
You can see a lot of Content marketing online in the form of videos, blogs, images and social media posts.
Quality Link Building
Link building is imperative to any SEO strategy and it’s risky business for the inexperienced.
When other websites link to yours, they help increase your credibility with search engines as well as internet users. There are many industry websites that allow you to publish interesting news about your company or information content on their websites. Usually you will be allowed to link back to you site on their page.
We will help you find the best sites for this type of guest post.
Affiliate Marketing
This type of marketing is sale based, where you are liable to pay only on sale rather than traffic.
We will help you identify professional bloggers or high-traffic website owners to market your service / product to their set of customers / audience.
You need to fix a remuneration / percentage of the profits every time you gain a sale from such sources.
Integrated Online Marketing Strategies
To make sure you have got everything covered, we will engage in integrated digital marketing and deploy marketing strategies.
This gives your campaign a wider reach, as you will be promoting your Product / Services on different media channels. Which will help that reaches your TG on their preferred channel.
A bouquet of Digital Marketing services always works well, rather than a single touchpoint.