It’s deciding on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the store’s image. Visual merchandising is the way one displays ‘goods for sale’ in the most attractive manner with the end purpose of making a sale. “if it does not sell, it is not visual merchandising.” recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores.
